Hospitality · Pub, Coffee House & Rooms

Cycling-themed brand & website for a Surrey Hills pub

The Queen Stage website

An independent cycling-themed pub at the gateway to the Surrey Hills — brand, website and social creative pulled straight from the venue's own interior and exterior.

The challenge

The Queen Stage is an independent pub, coffee house and rooms at the gateway to the Surrey Hills in Effingham, fully reimagined around the worlds of cycling, walking and locally sourced produce. Following the venue's renovation, it needed a distinctive identity and digital presence that captured this cycling theme and its 'eat, drink, explore, sleep' offer, standing apart from a traditional village pub.

What we did

The main focus around the website design was a cycling theme which the logo and brand highlights. The Bronze and Anthracite primary colours are shown from start to finish. The Font types show strong headers and body text that also is seen on the physical literature found at the venue. Creatives and logo animations were collated by Cumulus Digital to accompany their Social Media activity.

Brand palette

  • #be873d
  • #383d42
  • #666666

The result

The brand and website give The Queen Stage a confident, memorable identity that matches its renovated space and speaks directly to the cyclists and explorers it welcomes.

The site, on every screen.