Retail · Angling & Fishing Bait E-commerce

E-commerce store for a specialist carp-bait brand

Primed Particle website

Freshly-made particles and high-quality hookbaits for carp anglers — an online shop built to capture the brand's explosive energy and sell direct.

The challenge

Primed Particle Co is built by anglers, for anglers, producing fresh particles and hookbaits to sell direct to carp fishermen. They needed an online shop that could handle product sales while conveying the brand's bold, energetic personality in a crowded angling-bait market.

What we did

The website build was to focus on the companies already offline branding and bringing this into Primed Particle website. It has been designed and developed to showcase the Primed Particle strengths and accurately reflect their brand positioning – presenting the company as the professional and highly experienced specialising in most explosive particles and the highest quality hookbaits, designed to give you that vital edge on the bank. The website boasts a clean and consistent navigation to help you find your way around, and is also fully responsive across all devices and web browsers.

Brand palette

  • #222620
  • #514934
  • #000

The result

Primed Particle gained a direct-to-customer sales channel that carries the brand's confident, punchy character throughout.

The site, on every screen.