Abu Dhabi Holidays — Case Study

A destination-dedicated holiday site for Abu Dhabi — luxury hotels, discounted special offers, holiday types and clear phone and booking routes, built by travel-industry specialists.

The challenge

Abu Dhabi Holidays sells one of the Gulf's most aspirational destinations to UK travellers. To compete with the big online travel agents, the brand needed a site that sold the place first, then made it effortless to compare hotels, spot a deal and pick up the phone to book.

What we did

We built a destination-first site led by full-width resort photography, with a hotel carousel carrying the current discount on each property, dedicated sections for destination, hotels, special offers and holiday types, and a blog for destination content. The phone number and a Book Now button stay in view on every screen, desktop and mobile, because on a four-figure purchase most bookings still start with a conversation.

Brand palette

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The result

A polished, conversion-focused destination site that presents Abu Dhabi's luxury hotels and live offers to UK travellers, with clear booking paths throughout. It sits alongside our Ras Al Khaimah Holidays build as part of a family of destination-specialist sites.

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