Cumulus Rank and Reporting is an internal web app run by Cumulus Digital Ltd at app.cumulusdigital.co.uk. Our team uses it to track and report on the search rankings, local visibility and Google Ads performance of the clients we look after.
Who uses it
Cumulus Digital staff only. The app is not offered or sold to anyone else, and no one outside the agency can reach the Google Ads API through it. Each member of staff signs in with their own username and password and sees only the clients assigned to them.
What it does
The app reports on the Google Ads accounts of our own clients, who are small UK businesses. We manage those accounts through our Google Ads manager account or through access each client has given our agency login.
Every night the app reads campaign, ad group, keyword, search term, location, device, hourly, conversion, ad and asset data from each linked account. For clients who use Local Services Ads it also reads lead and account totals. This data feeds:
- staff dashboards showing spend, clicks, conversions and cost per conversion;
- account audits that flag wasted spend, missing negative keywords and other issues; and
- the monthly report we send each client about their own account.
Changes to Google Ads accounts
Today the app only reads data. We are adding a small set of changes that staff can make from the app:
- adding negative keywords;
- pausing keywords that spend without converting;
- creating new responsive search ads, which are always created paused; and
- adjusting a campaign budget by no more than 20% up or down per change.
Each change is proposed by the app, approved individually by an agency admin, validated before it is applied, and logged with an undo. Nothing changes automatically or unattended.
More information
Company details
Cumulus Digital Ltd
Company no. 09893216
2 Burwood Road, Hersham, Surrey KT12 4AG
[email protected]